Small Press Month: Media Promotion Pt3

Purpose: A good media kit will:

•Gain media coverage.
•Increase sales by interesting new customers or building security with established customers
•Educate and interest potential investors and strategic partners.
•Educated potential clients on why they need a product.
•Build a solid foundation for the marketing plan.

Making a Media Kit:

The Cover

The folder indicates who the company is and what products/services they provide.

Content

A good media kit will include:

• summary of the company
• biographies of key company executives
• recent news releases
• recent media coverage
• company newsletters
• summary of upcoming events
• contact information (business card)

Make sure all media contacts receive updated media kits each quarter (with new articles, news releases, etc…).
Response

Follow-up calls can be made 3-4 days after the mailing has been sent out.






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